April
London, City of
WITH EVERY SHOT, APRIL SEEKS TO TELL THE UNTOLD STORIES OF HER SUBJECTS, CELEBRATING THEIR TRUE ESSENCE. Driven by a passion for storytelling through the written word, portraiture, fashion and commercial photography, April captures her subjects with an authentic and poetic lens. Her creative journey began as a BA graduate of English with Creative Writing coupled with a successful modelling career – which in turn inspired her unique perspective and fuelled over a decade of artistic evolution. As a sought-after partner for leading names in tech, travel, and fashion, April combines her artistic vision with professional expertise to create compelling and impactful work. Her unique insight from both sides of the lens allows her to craft visuals that feel both intimate and unforgettable. April’s warm, person-centered approach helps her connect meaningfully with clients, ensuring they feel confident, at ease, and beautifully themselves—whether they’re seasoned professionals or first-time muses.
My Story
Hi everyone! My name is April Alexander and I am a portrait and commercial photographer, model and content creator originally from Essex but now I live in South East London. I love to find the beauty in all of my subjects and my principle aim is making them feel a million times more confident and beautiful leaving my set than when they arrived. My ethos is “Effortlessly you… but elevated” and I feel that what photography should be. We shouldn’t be transforming people into someone else but helping them see who they have always been but with a little magic sprinkled on top. Let’s connect!
Genres
- Beauty
- Commercial
- Event
- Family
- Fashion
- Headshot
- Portrait
- Press
- Stock